Online fashion retailers: Polyvore, ShopStyle and Asos


Online transactions still only make up a small proportion of total revenues of clothing retailers. In Europe less than 10% of the total sales were made online in 2010. What is changing recently is the entry of big names of the offline high street: Zara and H&M just launched their online stores. Gap and Banana Republic are starting to sell online outside the US.

  • Aggregators: do not sell items. They refer visitors to stores. Aggregators earn commission from stores. Eg. and ShopStyle. Polyvore is a social aggregator. Online-only fashion stores: and Net-a-Porter
  • Online marketplaces: eBay: market for independent traders and small boutiques oflast season’s stock
  • Multinational high-street retailers with recently launched online shops: Zara, Gap, H&M, Banana Republic, Next
  • Predominantly offline retail outlets: Topshop, Next, New Look, Karen Miller, Dorothy Perkins

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