Icons are not what they used to be. Nowadays Johnny Rotten advertises a very British brand of butter.
Watching Mr. Lyndon promote butter is not that surprising. The guy is a living ad on two legs himself. He started his career as the perfect fit to a pret-a-porter band, Sex Pistols. That a marketing operation like the Sex Pistols reached an iconic status in our culture is as puzzling as the fact that Sir Cliff Richard is not gay.