Tag Archives: SEO for the masses

The SEO of Vatican.va and the Origin of the Species

Think about an organization with deep pockets, with proselitism as its raison dêtre and with a target audience as wide as the Mankind. No, it’s not X-Factor or the UEFA,  it is the Catholic Church and its management, the Holy See. I will be on it soon.

I am reading Les Liaisons Dangereuses, by Laclos, these days, partly because I was looking for any novel in French at home. There are a few Internet users in the US that read books. That is newsworthy surely but the killer statistic is that 20% have at least read an e-book already. Never mind, I will be a late adopter. I am looking forward to the coming war between the Sony, Apple and Amazon. It will push forward the technology, its features and its costs.

Continue reading The SEO of Vatican.va and the Origin of the Species

Is the BBC buying their way up Google’s “organic rankings”?

Rupert Murdoch claimed that Mountain View redirects users from Google to the BBC web site: “The BBC has been paying US internet search engine Google for the right to use key words and phrases that put it on top of results lists. […] The BBC paid Google so that people looking up details of the Mercury Prize, for instance, would be directed to a BBC website“. Is this SEO or SEM?

To put the claim in context, News Corp is embarked in a number of skirmishes against BBC for a share of the publicity market on TV in the UK and against Google to monetize the content of news site.

The news could be read as an entirely legitimate purchase of Adwords by the BBC. It is unclear whether paying to put the BBC on top of results for certain keywords is referring to any sort of SEO self-inflicting practice against Google’s own Terms of Service.

I carried out a quick research and the results suggest that SEM is not part of the BBC tactics:

1. The BBC is not buying the keywords mentioned in the article, eg. Speech Debelle and Mercury Prize

2. The BBC is a notorious pinch-penny in Adwords spending.

The most plausible explanation is however that the piece of news was written by a journalist that either does not have a clue about the permanent tension between SEO and SEM, or that he/she knew all too well.

Stuffed doodles and drawings by Lucy Moose Hoofmade in Scotland

The quality and interest of a web site has no correlation to whether it is optimised for search engines or not. Some of the best sites I visited recently have a very poor SEO (Search Engine Optimization). One of them is Lucy Moose’s stuffyourdoodles.com. Is is an e-commerce site of handmade stuffed figures made to look exactly like children’s drawings.

The site has testimonials with feedback that most of businesses can only dream about. Clients write about how impressed they are with their stuffed textiles.

Continue reading Stuffed doodles and drawings by Lucy Moose Hoofmade in Scotland

Link building spam from India and Vietnam: digitalwebsolutions.in

If we are to believe Eric Ward’s intuition about linkers’ trust, India will not be able to replicate its success in IT with more subtle services like SEO. Creating sophisticated campaigns and engaging in online conversations might not be possible with Indian cheap labour. It has nothing to do with their talent or education; SEO is becoming more related to knowledge and quality than with quantity and small investments.

This blog proved to me that Indian SEO services are a no-no. My akismet spam filter is not detecting a recent web of spam comments on this blog. They come from a referrer including the domain digitalwebsolutions . in.

They are heavily promoting the site priks . dk. Their comments look like this:

Linksys WRT54G (and variants WRT54GS, WRT54GL, and WRTSL54GS) is a Wi-Fi capable residential gateway from Linksys. The device is capable of sharing Internet connections among several computers via 802.3 Ethernet and 802.11b/g wireless data links.

This comment was uploaded to the post My Linksys WRT54GL router.

Another site promoted by the spammers is fakdi s.dk. On the post Abusive charges by Virgin Media they uploaded this comment: “Virgin Media became in 2006 the first “quadruple-play” media company in the United Kingdom, bringing together a service consisting of television, Internet, mobile phone and fixed-line telephone services. Virgin Media represents a prime example of telecommunication convergence”.
As far I can see, these sessions start from referrers like this one: mail.google.com/a/digitalwebsolutions.in/?ui=2&ik=f5800ee8a9&view=att&th=121ce8326e93c8f6&attid=0.1&disp=vah&realattid=f_fvt8but10&zw

Their web site reads:
D igital Web Solutions offers all kinds of Link Building Services ranging from Non-PR-Specific links to PR2+, PR3+ and PR4+ links.

Well, I’m sorry, but Acute accent is a blog of PR1! 🙂

The visits from digitalwebsolutions.in alternate with the ones from an IP address of adsl.hnpt.com.vn (Vietnam Telecom National) visited all the posts above, one by one in consecutive order, probably checking the spam comments left by the former.