Online transactions still only make up a small proportion of total revenues of clothing retailers. In Europe less than 10% of the total sales were made online in 2010. What is changing recently is the entry of big names of the offline high street: Zara and H&M just launched their online stores. Gap and Banana Republic are starting to sell online outside the US.
- Aggregators: do not sell items. They refer visitors to stores. Aggregators earn commission from stores. Eg. and ShopStyle. Polyvore is a social aggregator. Online-only fashion stores: ASOS.com and Net-a-Porter
- Online marketplaces: eBay: market for independent traders and small boutiques oflast season’s stock
- Multinational high-street retailers with recently launched online shops: Zara, Gap, H&M, Banana Republic, Next
- Predominantly offline retail outlets: Topshop, Next, New Look, Karen Miller, Dorothy Perkins