Informal session at MediaLab Prado in Madrid, Thu Nov 10th 2011. Notes loosely written as they came from (some) of the horses mouth. They are not intended to represent a comprehensive record of the event. Sessions and Q&A were in Spanish but this post is in English for no particular reason.
Eusebio Reyero: Netnography / Quantitative analysis is not enough
Maria Jose Aguilar: Multidisciplanary teams require tolerance and adaptation skills but are highly productive
Pedro Concejero Telefonica I+D: User modelling is about to boom as a marketing tool
Juan José Rodríguez – BankinterLabs – https://labs.bankinter.com/ herramientas de prototipado de tipo visio. Youtube – otratarea.com. http://www.youtube.com/watch?v=AMnkGstEb8E – contest for young entrepreneurs of the Fundacion de la Innovación