Inroads of Tesco into Internet

Tesco try some interesting inroads into Internet from time to time, their API being one.

Insight team of Tesco

Nick Lansley describes how Tesco tracks the online mood about the brand.

In addition to RightNow, Tesco’s providers, there are a few interesting providers of reputation monitoring, trackur, socialmention, radian6 and visibletechnologies to mention a few in no particular order.

Nick ventures a few immediate applications of the so far passive “listening”: stocks management of references with volatile demand, performance of their loyalty scheme, branding measurements and the really involving “interacting” with the users.