Category Archives: What’s! Wrong! With! Emphasis!

Most hated videos

YouTube hosts videos that are, on average, popular. This translates into high numbers of views and “I like this” clicks.
Usually there is a small number of “I dislike this”.

easyJet Hold Luggage Allowances Explained

On Feb 8th 2015 it had been viewed 84373 times, liked 12 times and disliked 26 on YouTube, that is more than 2 times as many!

The reason is simple: the video is featured on an Easyjet support page. Instead of containing instructions of travel planning, the video is a piece of corporate propaganda.

Seven 2015 resolutions of a digital marketer

  1. block out Googlebot and all known robots from my personal website
  2. keep automating data: ifttt.com, followthatpage.com and all price trackers I can get hold of
  3. mash up APIs left and right for my own
  4. bag hundreds of interesting articles in my personal wallabag
  5. learn how to massage all sorts of data formats, be it dates, vectors or else, on R
  6. follow the marketing efforts of remarkable brands like beardbrand and pantone
  7. read Advanced Analytics with Spark
  8. donate to the following tools and software
    • Wallabag
    • Ubuntu
    • Kdiff3
    • Filezilla
    • Notepad
    • Mozilla