Entries Tagged 'Uncategorized' ↓
November 22nd, 2011 — Uncategorized
Loose notes while attending the conference of @EnricQuintero
Real life example of penetration of mobile for shopping:
Prenatal as an example of the mobile QR codes ready but unknown/ignored by shop assistants
33% Spaniards une mobile Internet, 30% UK, 27% France
Smartphone use 46% while shopping in stores, 91% using a search engine
Spanish mobile sites are not trustworthy
Purchase is the result of different campaigns along the shopping process
sequential campaigns with multiple impacts increase conversions
traditional marketing: video the break up – by theafter on youtube
Cross-channel interaction
case studies: IBM and Google
consumers research, compare and make purchase decisions via multiple touch points across different channels
send to offline from online: +25% purchase or +50% size chart
New parameters with unique call center telephone numbers to identify adwords clicks: Calls along with Impressions, Clicks, CPC
Navigation of a shopper in a store traceable with Bluetooth
Measure mobile:
- JavaScript Tagging
- Server-Side Image Request for .mobi
- Server-Side Data Capture: packets sniffer
- Vendor SDKs
Q&A
Why TV advertising compares poorly to mobile, or does it not?
Selling mobile webs to clients as consultants is tough job. However mobile web are more measurable than TV
QR Code Generator
Eg. extension for Google Chrome
QR-codes on Tokyo underground
In Spain shoes stores with QR codes
SEO and mobile: SEO is great but not enough
Excessive ubiquity of Google on digital advertising, even on Enric’s presentation
Comscore claims that social activity on mobile is very intense in Spain
NFC to replace credit cards
November 11th, 2011 — Uncategorized
Informal session at MediaLab Prado in Madrid, Thu Nov 10th 2011. Notes loosely written as they came from (some) of the horses mouth. They are not intended to represent a comprehensive record of the event. Sessions and Q&A were in Spanish but this post is in English for no particular reason.
Eusebio Reyero: Netnography / Quantitative analysis is not enough
Maria Jose Aguilar: Multidisciplanary teams require tolerance and adaptation skills but are highly productive
Pedro Concejero Telefonica I+D: User modelling is about to boom as a marketing tool
Juan José Rodríguez – BankinterLabs – https://labs.bankinter.com/ herramientas de prototipado de tipo visio. Youtube – otratarea.com. http://www.youtube.com/watch?v=AMnkGstEb8E – contest for young entrepreneurs of the Fundacion de la Innovación
October 8th, 2011 — Uncategorized
*****
DroidRunner
Free. It displays Google ads.
Very good charts
Calculates calories burned calculation in kcal
Free from prompts to upload and share sessions (social free)
Easy, simple, few settings
Weather conditions logs
Full data exported in kml and gpx formats
Screen can be switched off to save on battery during long training sessions
****
SportsTracker
Tracks can only be upload to the paying version
Includes calculation of calories burned
Includes heart rate with Bluetooth connection
Decent charts
Keeps screen awake
**
iMapMyRUN+
Demo version limited in export
The screen shows the main statistics as you go.
Includes calories burned calculation in kcal
Too many settings for social
Exporting with the demo version does not include altitude and time
*
Endomondo
The demo version is workable
Includes calories burned calculation in kcal
Heavily social-oriented
Exports directly to Endomondo.com
And the winner is: DroidRunner of Adolfo Bulfoni for simplicity, exporting features and price. Unfortunately there is no available version for iPhone.
Do you know of any other candidate app to be reviewed?
September 13th, 2011 — Uncategorized
Richard Hamilton was friend of the pioneering Marcel Duchamp. “Pop art” was a term coinde by Hamilton. He defined Pop as “Popular (designed for a mass audience), Transient (short-term solution), Expendable (easily forgotten), Low Cost, Mass Produced, Young (aimed at youth), Wicked, Sexy, Gimmicky, Glamorous, Big Business.”
http://www.studio-international.co.uk/studio-images/hamilton/shock_b.asp
http://www.tate.org.uk/servlet/ViewWork?workid=5832
http://www.tate.org.uk/britain/exhibitions/artandthe60s/swingeinglondon.htm
More about the artist: interview with the Guardian
Read more: Green papers on Tate Modern
