A New Year prediction: Google’s shares will hit their highest prices ever and Google will not change any of the following claims about itself:
- We are here to organize the world’s information
- We listen to and care for the users experience
- We invest in innovation with the smartest engineers
- Our advertising platforms with Adwords as the flagship is the best match of publishers, advertisers and audience
I was a smartphone virgin until last week. Well, almost. I had borrowed an Android Samsung Galaxy from time to time to muck around. Other than that, I used to be a proud owner of a Nokia 6100 for the best part of 7 years. It was, and still is, the sturdiest, smallest and lightest candy bar mobile phone ever built.
This week I went from a 128-by-128 pixel 12-bit (4096 colors) LCD display direct to the -read without pausing to breath- a 3.5-inch-diagonal-Multi-Touch-display-with-a-960-by-640-pixel resolution at 326 ppi 800:1 contrast ratio 500 cd/m2 max brightness fingerprint-resistant oleophobic coating screen. WHOA.
Seven days later after having to borrow a microSIM for the only purpose of activating my iphone, I am finding a few bits particularly surprising things about it. That is all this post is about. A disclaimer: I am very happy with my shiny new toy. I looked forward to owning one and I am overall very satisfied with my purchase.
I was now unfamiliar with Apple and its peculiarities before owning an iphone. I use an iMac at the office. So I cannot claim that not being able to play music files with the open source .ogg format was exactly a surprise. But there are a few quirky things about the phone and/or its operating system that took me by surprise.
Bluetooth: You can only pair your phone to your computer by bluetooth to use the personal hotspot feature, nothing else. So, unless you’re setting up personal hotspot it won’t pair. File transfer by bluetooth is not supported.
Mail: It is not possible to attach files to an email. You may share and send files from other applications but not from Mail.
iTunes: Syncing my music and podcasts files was irritating and confusing. I wrangled against this software for too long before giving up.
Contacts: There is no way to import contacts from a csv file directly into the contacts app on the iphone. You can only import contacts from a csv file into the supported application on your computer like Google or Windows contacts.
Battery: I knew about the short duration of battery charges. This is common to all high-end smartphones. What I didn’t know is that you cannot take with you a spare and charged battery in case your iphone runs out of power and you do not have access to a power main or computer.
Some other quirks are minor, like the fact that it is not possible to delete ‘Stocks’ and ‘Game center’ apps. or add them to groups like any other icons.
Loose notes while attending the conference of @EnricQuintero
Real life example of penetration of mobile for shopping:
Prenatal as an example of the mobile QR codes ready but unknown/ignored by shop assistants
33% Spaniards une mobile Internet, 30% UK, 27% France
Smartphone use 46% while shopping in stores, 91% using a search engine
Spanish mobile sites are not trustworthy
Purchase is the result of different campaigns along the shopping process
sequential campaigns with multiple impacts increase conversions
traditional marketing: video the break up – by theafter on youtube
Cross-channel interaction
case studies: IBM and Google
consumers research, compare and make purchase decisions via multiple touch points across different channels
send to offline from online: +25% purchase or +50% size chart
New parameters with unique call center telephone numbers to identify adwords clicks: Calls along with Impressions, Clicks, CPC
Navigation of a shopper in a store traceable with Bluetooth
Measure mobile:
- JavaScript Tagging
- Server-Side Image Request for .mobi
- Server-Side Data Capture: packets sniffer
- Vendor SDKs
Q&A
Why TV advertising compares poorly to mobile, or does it not?
Selling mobile webs to clients as consultants is tough job. However mobile web are more measurable than TV
QR Code Generator
Eg. extension for Google Chrome
QR-codes on Tokyo underground
In Spain shoes stores with QR codes
SEO and mobile: SEO is great but not enough
Excessive ubiquity of Google on digital advertising, even on Enric’s presentation
Comscore claims that social activity on mobile is very intense in Spain
NFC to replace credit cards
Informal session at MediaLab Prado in Madrid, Thu Nov 10th 2011. Notes loosely written as they came from (some) of the horses mouth. They are not intended to represent a comprehensive record of the event. Sessions and Q&A were in Spanish but this post is in English for no particular reason.
Eusebio Reyero: Netnography / Quantitative analysis is not enough
Maria Jose Aguilar: Multidisciplanary teams require tolerance and adaptation skills but are highly productive
Pedro Concejero Telefonica I+D: User modelling is about to boom as a marketing tool
Juan José Rodríguez – BankinterLabs – https://labs.bankinter.com/ herramientas de prototipado de tipo visio. Youtube – otratarea.com. http://www.youtube.com/watch?v=AMnkGstEb8E – contest for young entrepreneurs of the Fundacion de la Innovación